Investor profile

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Apadmi Ventures

CVC

GBB2B SaaSAI/MLMarketplacesConsumerOther

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Investment thesis

Apadmi Ventures is the corporate venture arm of Apadmi, the UK's leading mobile technology company. It acts as a strategic technology partner and investor to highly-scalable start-ups, providing technology direction and delivery, as well as boardroom advice and support to accelerate growth. The firm's philosophy holds that 'great technology won't guarantee business success, but bad technology will guarantee failure,' and it therefore combines capital with deep mobile and digital product expertise to help early-stage founders scale. It focuses on backing early-stage, highly scalable tech businesses across diverse sectors including ad-tech, consumer apps, marketplaces, and property technology, primarily in the North of England.

Notable quotes

"Some investors are poison; you've just got to avoid them."

Howard Simms · BusinessCloud – 'Poisonous investors can destroy tech firms' · 2022-03-07

"We get to see lots of great ideas and people, but the JigTalk team are next-level."

Howard Simms · Global Dating Insights – 'Blind Dating App JigTalk Secures Investment From Apadmi Ventures' · 2017-08-22

"At Apadmi Ventures, we are dedicated to investing in technology businesses in the North that are set to completely disrupt their sectors."

Howard Simms · UK Tech News – 'Manchester-based AdTech startup OfferMoments raises £1.5m' · 2017-09-14

Team

Howard Simms

Co-founder & former CEO, Apadmi Ventures

ConsumerMarketplacesOther

Garry Partington

Co-Founder & CEO, Apadmi

B2B SaaSAI/MLOther

Nick Black

Co-Founder & Chief Commercial Officer, Apadmi

Other

Adam Fleming

Co-Founder & Group Chief Innovation Officer, Apadmi

Other

Recent investments

CompanyRoundSizeDate
Student NanniesPre-seed2019-10-14
JigTalkSeed2017-08-22
Bidooh (OfferMoments)Seed$2m2017-09-14
BeatstreamSeed
FlytSeed
Second EstatesSeed2017-04-11
RealityMineSeed

Frequent co-investors

VC firmDeals together
North West Fund for Digital & Creative (AXM Venture Capital)1
Clive Sykes (Angel)1

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