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BBG Ventures

VC

USAI/MLHealthtechFintechConsumerClimateB2B SaaSMarketplaces

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Investment thesis

BBG Ventures invests early in diverse founders — those overlooked due to gender, race, age, or income — whose lived and learned experience gives them an unfair advantage. The firm backs pre-seed and seed founders who know the problem from the inside, believing that when the problem is lived, competitive advantage compounds across both B2B and B2C. BBG operates on both edges of the innovation spectrum: 'Software 3.0' companies where AI drives new behavior or new economics (end-to-end systems that replace entire workflows), and deep-humanity solutions addressing timeless human needs in health, work, climate-friendly commerce, and overlooked consumers. The partners describe their overarching thesis as investing in the 'polycultural future of America,' recognizing that consumers' identities are inseparable and that diverse founders are uniquely qualified to serve these markets.

Notable quotes

We are still going to be investing in women in a big way. Many of our LPs believe in impact and trying to broaden access to capital. We raised more than our last fund, and I think it's validation of our thesis.

Susan Lyne · Fortune / CB Insights, October 2024 · 2024-10-30

If anything we believe the opportunity for founders who look different is bigger than ever. It's more of a reflection of the world evolving… Gender is not the only difference. Race is not the only difference.

Nisha Dua · UrbanGeekz / Business Insider, November 2024 · 2024-10-30

The idea of backing really smart entrepreneurs who intuitively understood that end user, that female consumer, was going to be a competitive advantage. Women are the dominant consumer — responsible for 85 percent of commerce.

Susan Lyne · Crunchbase News Seed Series

Team

Susan Lyne

Co-founder & Managing Partner

ConsumerHealthtechAI/ML

Nisha Dua

Co-founder & Managing Partner

ConsumerFintechAI/MLHealthtech

Claire Biernacki

Partner

HealthtechAI/MLB2B SaaS

Addison Marsh

VP, Finance & Operations

Daniella Ortiz

Operations Associate

Recent investments

CompanyRoundSizeDate
Spring HealthPre-seed2018-01-01
StarfaceSeed2019-01-01
HopSkipDriveSeed2015-01-01
BluelandSeed2019-01-01
Canela MediaSeed2020-01-01
Topline ProSeed2021-01-01
SupercircleSeed2022-01-01
Nara OrganicsPre-seed2024-01-01
BoopPre-seed$3m2025-11-18
ClimaticSeed$10m2026-01-28

Frequent co-investors

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