Investor profile

Beech Tree Private Equity logo

Beech Tree Private Equity

PE

GBB2B SaaSFintechCybersecurityEnterpriseOther

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Investment thesis

Beech Tree Private Equity invests £10–£40 million of equity into fast-growing, profitable businesses in the UK, typically valued between £10 million and £80 million, across three key sectors: Technology, Tech-enabled Services, and Financial Services. The firm targets businesses with the potential to become market leaders in a growing sub-sector, disruptive business models, the ability to develop internationally, and the capacity to consolidate a market through acquisitions. Beech Tree brings more than capital — it deploys a proven Value Creation Toolkit encompassing sales & marketing acceleration, product/service extension, automation & efficiency, international expansion, buy-and-build strategies, and exit planning. The firm operates as a focused, senior team that works closely with management to build scale and capability, aiming to turn good businesses into exceptional ones within a 3–5 year horizon.

Notable quotes

We are delighted with our progress since setting up the business in early 2015. We are very proud to have attracted high quality investors to our proposition and taking funds under management to well in excess of £100 million. The focus we have of finding high-growth opportunities in really exciting sectors resonates well with investors. Having a regional network to help tap into these opportunities is really powerful.

Paul Franks · https://www.beechtreepe.com/post/beech-tree-private-equity-announce-the-successful-closing-of-its-second-fund-the-recruitment-of-a-specialist-operating-director-and-further-deal-activity · 2017-06-14

Beech Tree understood our business from the outset. One of the most important things for us though is that Beech Tree delivered on what they said they would do when they said they would do it.

Kevin Hindley · https://www.beechtreepe.com

It's been a fantastic journey since joining Andy and Paul not long after they founded Beech Tree. I'm proud of what we've built together and grateful to all the amazing teams we've worked with along the way. I'm excited to now lead the firm alongside Andy and Paul as we look ahead to an exciting future.

Adam Rudd · https://www.linkedin.com/posts/adam-rudd-482a08a_beech-tree-private-equity-announces-the-promotion-activity-7384905912299307008-bbqL · 2025-06-01

Team

Andy Marsh

Co-Founder & Managing Partner

FintechOther

Paul Franks

Managing Partner

B2B SaaSEnterpriseOther

Adam Rudd

Managing Partner

B2B SaaSAI/MLEnterprise

Ben Cartwright

Director

FintechOther

Luke Burns

Director

B2B SaaSCybersecurityEnterprise

Claudia Haywood

Investment Manager

B2B SaaSEnterprise

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