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Boxfund is the family office of Roger Wade, investing its own capital — with no fund clock, no external LPs, and no pressure to exit — into UK consumer brands that are 'built to last and built for good.' The firm backs brands at the intersection of commercial ambition and genuine impact, particularly in food & drink, health & wellness, lifestyle & homeware, and sustainability, believing that 'profit and purpose don't have to be in conflict — they can be the same thing.' Boxfund specialises in early-stage SEIS/EIS funding, leading exclusive rounds of £250k–£2m at valuations of £1m–£10m, making only 4–5 high-conviction investments per year and always taking an active board seat to drive value from decades of consumer operating experience.
Notable quotes
“80% of consumer brands will not exist in 20 years time. The consumer landscape is undergoing a seismic shift, and sustainability and purpose-led brands are at the heart of it. Purpose isn't a 'nice-to-have' anymore — it's the fastest-growing driver of consumer and investor decisions.”
“Boxfund embraces the mantra 'We fund people with great ideas, not spreadsheets.'”
“We're backing a new generation of founders building impactful, purpose-driven consumer brands — the zebras, not the unicorns. We do less deals than everyone else. We only do 4 to 6 deals a year max. We want to join the boards of most of the deals that we join. We don't believe in a spray and pray approach.”
Recent investments
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