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Analyse your fitInvestment thesis
Chalhoub Group invests in brands and people that align with its long-term vision, redefining the future of luxury. With over 70 years of retail excellence and a global footprint, the group backs businesses with strong international relevance and potential. The investment approach combines strategic capital with deep operational expertise to help founders scale with impact. The group focuses on venture-stage investments alongside trusted co-investors, with the ambition to become a majority partner as brands evolve through growth equity or M&A. Investment focus areas include purposeful luxury with premium positioning rooted in strong values, brands with community at the core that inspire loyalty and belonging, phygital innovation seamlessly integrating digital and physical worlds, and the future of retail leveraging omnichannel models, AI-driven solutions, and customer-centric experiences. The group strategically invests in rising luxury consumer brands across fragrance, ready-to-wear & leather goods, footwear, and homeware & art de vivre, focusing on customer-centric models and high-end luxury audiences.
Notable quotes
“Willy Chavarria is a designer who represents the evolving face of luxury — rooted in culture, identity, and community. Our partnership is grounded in a shared ambition to support brands with strong values and distinctive voices.”
“The first generation of investments for the group was really about creating distribution access in different parts of the world. The layer I'm coming in on now prioritizes the importance of product brands that we can potentially help with scale-up, retail and distribution, not only in the Middle East, but in other parts of the world when they're ready.”
“Our investment focus will be on founders that have created strong brands, are focused on delightful client experiences, have a distribution model that corresponds to their target audience and brand identity while having also demonstrated solid financial and operational foundations.”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Willy Chavarria | Venture Capital | — | 2025-10 |
| Wethenew | Series B | $22m | 2023-05-10 |
| Saint Honoré | Investment | — | 2023-05 |
| Threads Styling | Majority Acquisition | — | 2022-09 |
| Christofle | Acquisition | — | 2017 |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| FAE Fashion Ventures | 1 |
| Athletic Ventures | 1 |
| C4 Ventures | 1 |
| Singular | 1 |
| Antoine Griezmann | 1 |
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