Channel 4 Ventures

Channel 4 Ventures is the corporate venture capital arm of Channel 4 Television, pioneering the media-for-equity investment model in the UK. Established in 2015, the fund invests in consumer companies from seed to pre-IPO stages using Channel 4's advertising space (including linear and streaming) in exchange for equity stakes. The fund is data-driven and believes that consumer companies can scale more rapidly by leveraging the reach of mainstream media platforms like TV and VOD. TV advertising can drive significant benefits for early-stage companies to create better shareholder value through improved marketing effectiveness. Channel 4 Ventures invests in consumer brands that have the potential to be UK household names, typically taking a small minority stake, backing exceptional founders who want to build a household name brand in the UK. The fund typically invests between £2m and £10m of media airtime into individual businesses. All profits made from exits are invested back into Channel 4 to support its distinctive remit.