See how your deck fits this investor's thesis, stage, and ticket size.
Analyse your fitInvestment thesis
Coefficient Capital invests in 'transformational consumer shifts,' identifying growth-stage consumer businesses in established categories undergoing structural change. The firm's edge is its proprietary data and research platform, anchored by an annual Consumer Trends Report that tracks thousands of consumer companies and analyzes behavioral shifts to uncover investment opportunities early. Coefficient backs brands in food & beverage, beauty & personal care, health & wellness, and pet care that can succeed across both digital and physical channels. The strategy is explicitly exit-oriented: the firm backs brands positioned for strategic acquisitions by major CPG companies or retailers, as evidenced by exits including Nom Nom (acquired by Mars), Just Spices (acquired by Kraft Heinz), Kate Farms (acquired by Danone), and Oatly (IPO). As Andrew Goletka stated, 'Consumer investing requires a fundamentally new playbook built for an omni-channel world where technology, data, and brand storytelling are deeply intertwined.'
Notable quotes
“We look for companies that support longer-term trends. We have our convictions about consumers becoming more omni-channel. … we definitely look for those bigger trends that are irreversible.”
“We started Coefficient Capital with the conviction that consumer investing required a fundamentally new playbook – one built for an omni-channel world where technology, data, and brand are deeply intertwined.”
“The genesis of the fund is really the coming together of two distinct worlds that Franklin and I realized are very complementary.”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| TRIP | Growth | $40m | 2025-11 |
| Starship Technologies | Series C | $50m | 2025-10 |
| Gorgie | Series A | $25m | 2025-04 |
| KoRo | Series C | — | 2024-11 |
| Magic Spoon | Series B | — | 2022-06 |
| Lemme | Series A | — | 2022 |
| Kate Farms | Series C | — | 2022-09 |
| Oatly | Series B | — | 2020 |
| Just Spices | Series B | — | 2020-01 |
| Nom Nom | Series B | — | 2020 |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Five Seasons Ventures | 3 |
| Notable Capital | 2 |
| General Catalyst | 1 |
| GV (Google Ventures) | 1 |
| HV Capital | 1 |
| HighPost Capital | 1 |
Fit check
Is Coefficient Capital a match for your startup?
Upload your deck and get an instant AI-powered fit analysis — see exactly how your startup aligns with this investor's thesis, stage focus, and ticket size.
Analyse your fit