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Crescent Ridge VC

USHealthtechConsumerB2B SaaSClimateOther

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Investment thesis

Crescent Ridge VC is a private, evergreen, female-led fund based in Southern California that backs mission-driven, capital-efficient founders at the early stage. The firm invests in companies already generating $500k–$1M in revenue that are solving deep societal problems across health & wellness, sustainability, consumer goods, and software — partnering with values-aligned entrepreneurs who prioritize profitability, purpose, and responsible growth. Crescent Ridge defines success through 'Four Dimensions of Wealth': deepening human relationships, positively impacting society, creating something novel, and generating superior financial returns. The firm takes an active, hands-on role — from co-founder to board member — providing strategic guidance, operational support, and access to a values-aligned network to help founders build lasting, profitable companies without over-reliance on venture capital.

Notable quotes

Capital efficiency is the name of our game. Resource constraints spark creativity. Betting on founders who don't fit the traditional mold requires a nontraditional approach.

Allison Long Pettine · Crescent Ridge 10-Year Anniversary post on Medium (medium.com/crescentridgevc) · 2022

This new ecosystem is built on rigor and skill but also compassion and empathy.

Allison Long Pettine · CB Insights / Forbes article on 'Ecosystem 2' · 2021

At Crescent Ridge, we make investment decisions based not just on what you as a founder say, but also whether the story you are telling us rings true.

Allison Long Pettine · Medium — 'What I Wish Female Entrepreneurs Knew About Raising Capital' · 2022-03

Recent investments

CompanyRoundSizeDate
WildwonderSeed2026-02-12
OnriseSeed2025-08-27
NeededSeries A$14m2023-11
keggSeed$3m2023
WallaSeries A$8m2022-07-14
ChatmeterSeed
BloomaSeed
GroundMetricsSeed
StemoniXSeed
UqoraSeed

Frequent co-investors

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