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Investor profile

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Ethos Partners

GBFROtherEnterpriseConsumerHealthtechB2B SaaSOther

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Investment thesis

Ethos Partners is a London-based private investment office, established in 2017, that invests £3m–£10m of supportive capital into established, profitable UK and European SMEs with a minimum EBITDA of £1.5m and enterprise values between £5m and £40m. The firm targets lower mid-market buyout and growth capital transactions across business & financial services, consumer, healthcare, industrials, and technology & software sectors. Ethos co-invests its own capital alongside a community of over 600 high-net-worth individuals and family offices, pursuing a deliberately low-volume, high-conviction approach — completing a handful of diligently assessed transactions per year. The team emphasises alignment, integrity, and a hands-on board-level partnership with management teams, aiming to deliver capital gains at exit over a 3–5 year hold period. To date, Ethos has completed four exits with an average realised return of 2.9x (44% IRR) net of fees.

Notable quotes

Strata has an outstanding team and a clear strategy. We've been particularly impressed by how effectively the Group has integrated Element and Wonderland, further strengthening the platform. We're excited to continue supporting the next phase of growth.

Ben Kirby · Ethos Partners LinkedIn post · 2025

We only put forward investments that we believe in and are prepared to back with our own money. These are typically institutional-grade opportunities that normally require a minimum investment of £1 million or more.

Ethos Partners (firm) · ethospio.com/investors

We are deliberately low volume, performing a handful of transactions we believe in each year. This considered approach demonstrates our commitment to finding the right opportunities for our investors rather than hedging our bets on deal quantity.

Ethos Partners (firm) · ethospio.com/about

Recent investments

CompanyRoundSizeDate
Darts CornerBuyout2025-11
StrataBuyout2024-11
PHL GroupBuyout2024
Bray GroupBuyout2024
IP IntegrationPE2023-05
Norwegian LogBuyout2022
MotocaddyBuyout
Boost WorksGrowth Capital
TeamsportBuyout
CosegicBuyout2024-06

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