Investor profile
FIGR Ventures
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FIGR is a family office fund backing the founders redefining life's everyday choices. It invests in early-stage, mission-driven consumer businesses that drive positive environmental and social change, categorised as 'Switchers' (responsible alternatives to existing consumer goods), 'Enablers' (tools helping consumers and businesses make sustainable choices), and 'Solvers' (solutions to unsolved issues affecting consumers' lives). FIGR typically invests up to £300k of patient capital at pre-seed and seed stage in UK- or Europe-based businesses, and takes a hands-on, non-judgemental partnership approach — prioritising potential over experience and backing first-time founders who might otherwise struggle to access funding.
Notable quotes
“We started FIGR because we believe the best way to drive positive environmental and social change is to combine charitable grants with investments into high-potential, impactful businesses. We'll be looking at all prospective investments through the lens of their impact, and thinking about their potential to scale sustainably and profitably.”
“We are excited to support Citizens of Soil on its journey to redefine the olive oil market. The team's innovative approach, combined with a genuine passion for creating the best-tasting, most sustainably-produced oil, sets them apart in a sector currently dominated by mass-produced, blended oils.”
“Wynter and Alice are building more than just a product – they're building a movement. Pimentae stands out in the RTD space by combining premium quality with culture, and we're thrilled to back them on this next chapter of growth.”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Allday Goods | Seed | $965k | 2026-03-26 |
| Pimentae | Seed | $2m | 2025-06-25 |
| Citizens of Soil | Seed | $2m | 2025-03-06 |
| Sylvi | Seed | — | 2025-06-01 |
| TRUSS | Seed | — | 2024-12-09 |
| Vycarb | Seed | — | — |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Anotherway Ventures | 1 |
| Revenge Capital | 1 |
| Solo Investments Holdings | 1 |
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