Investor profile
FirstPartyCapital
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FirstPartyCapital invests in AI, data and outcomes-based technology for the marketing sector. Their thesis fits the new marketing landscape where AI is evolving automation throughout the marketing stack, enhancing efficiency and driving data-driven decisions. In the age of AI, data becomes the ultimate asset in marketing, powering LLMs and custom algorithms that underpin optimisation and measurement. They focus on outcomes-based technologies that are now a go-to for advertisers, backing startups using AI and data to build technology that delivers real-world marketing outcomes. The firm is an operator-led fund backed by over 200 industry insiders, including top adtech entrepreneurs and senior digital media executives, providing founders with access to capital and a network of hundreds of senior industry executives.
Notable quotes
“Our investment in FirstPartyCapital aligns with our commitment to supporting groundbreaking technologies that enhance performance, optimization, and AI-driven innovation.”
“At IX Labs, we invest in technology-first startups that use data and artificial intelligence to solve complex problems. It's an exciting time for ad tech, with a wave of innovation emerging across the supply side. We're thrilled to partner with FirstPartyCapital to support the next generation of companies reshaping the ecosystem.”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Bedrock | Seed | $4m | 2026-02-20 |
| Audiences | Seed | $2m | 2025-11-11 |
| Picnic | Series A | $5m | 2023-09-15 |
| Adimo | Series A | $3m | 2023-08-30 |
| Lumen Research | Seed | $1m | 2022-11-15 |
| Pixels.ai | Seed | — | 2023 |
| LightBox TV | Seed | — | — |
| Good-Loop | Series A | — | 2022-02 |
| Evorra | Seed | — | — |
| digitalAudience | Seed | — | — |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Haatch | 2 |
| AperiamVentures | 1 |
| Gurman Hundal | 1 |
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