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Grwth Ventures

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Investment thesis

Grwth Ventures is an innovative consumer fund investing at Seed and Series A, founded on the premise of 'unbundling' the traditional VC model for the modern economic environment. The fund champions a new approach: aligning valuations with realistic exit multiples and deploying patient capital into businesses with strong underlying economics, rather than pursuing a growth-at-all-costs strategy. Their thesis focuses primarily on consumer products and technology — where the founding team has deep operational expertise — while remaining open to adjacent sectors. Portfolio companies benefit from the wider Grwth network, including agency matchmaking and strategic advisory services. The fund was launched in March 2024 with a £5 million cornerstone investment from employee-owned media agency MNC, before Grwth was fully acquired by MNC in January 2025 and rebranded as MNC Ventures.

Notable quotes

Our business was founded on the premise that we would 'unbundle' the traditional VC model and rebuild it for the modern economic environment. That's why we initially started with a service that matches start-ups with agencies of all disciplines. We then built a prestigious fundraising advisory service focused on bringing family offices into the consumer space. Grwth Ventures represents the final piece of the puzzle.

Jake Higgins · Tech.eu, 'Grwth Club launches consumer venture fund Grwth Ventures, with £5M cornerstone investment' · 2024-03-04

We've been delighted with the strong demand from potential backers, but the alignment with MNC is second to none. They have deep experience scaling consumer brands into household names. Andrew and Daniel have been fantastic to work with to get this venture over the line. We're excited to get investing and it is great to have a head-start on deal flow given the work we've been doing supporting hundreds of start-ups over the last two years.

Joe Benn · Tech.eu, 'Grwth Club launches consumer venture fund Grwth Ventures, with £5M cornerstone investment' · 2024-03-04

With 'MNC 2.0', we have built the true home of challenger brands. Purpose-built to be the leading partner for fast-growth companies across a combination of media, advisory and venture.

Joe Benn · LinkedIn post by Joe Benn announcing Grwth acquisition by MNC · 2025-01-01

Recent investments

CompanyRoundSizeDate
nativeSeed2024-2025

Frequent co-investors

VC firmDeals together
MNC (cornerstone LP / co-investor)1
RIANTA CAPITAL1
Bridford Group1
VGC Partners1
MAHR Projects1

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