Investor profile
Guinness Asset Management (Guinness Ventures)
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Guinness Ventures, the venture arm of Guinness Asset Management (Guinness Global Investors), specialises in tax-efficient EIS, VCT, and SEIS products to back UK-based scale-up companies. Since 2010, the team has deployed over £340m into more than 200 EIS, VCT, or IHT qualifying companies, focusing on Series A-ready businesses with at least £1m of annual revenue, strong management teams, exceptional growth prospects, and highly defensible business models. The firm targets diversified portfolios across business services, enterprise technology, consumer brands, and health innovation — sectors where the UK leads globally — with a current emphasis on B2B SaaS. Guinness Ventures takes a grounded, evidence-based approach: it backs companies with proven commercial value and sound fundamentals, then provides hands-on support — including board engagement, network introductions, and strategic guidance — to help founders scale internationally. The broader Guinness Global Investors group (£8.5bn AUM) is 100% employee-owned, independent, and a signatory to the UN PRI, integrating ESG considerations across all investment decisions.
Notable quotes
“"A totally new VCT is extremely rare, with very few launched over the last decade."”
“"We've spent over a decade building the relationships, expertise, and infrastructure needed to identify and support Britain's most promising growth companies."”
“"We draw on the extensive investment management, venture capital and private equity experience of our highly experienced investment team who are truly invested in the success of the companies."”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Lune & Wild | Series A | — | 2026-05-25 |
| Cera Care | Series C | — | 2025-01-12 |
| Goodrays | Growth | $6m | 2025-07-10 |
| Fussy | Series A | $5m | 2026-03-01 |
| Wolf & Badger | Series A | — | — |
| Popsa | Series A | — | — |
| Doctify | Series A | — | — |
| Plotbox | Series A | $6m | 2023-04-01 |
| Obrizum | Series A | — | — |
| Pasta Evangelists | Series A | $2m | — |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Maven Capital Partners | 3 |
| Triple Point Ventures | 2 |
| Par Equity | 1 |
| Force Over Mass Capital | 1 |
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