Investor profile

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Heartland Ventures

VC

USMidwest USColumbus OHCincinnati OHCleveland OHIndianapolis INChicago ILMilwaukee WILouisville KYSouth Bend INB2B SaaSAI/MLEnterpriseMarketplacesDeep TechOther

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Investment thesis

Heartland Ventures is the only private capital firm that connects industry-changing startups with a unique network of 800+ industrial operators across manufacturing, logistics, real estate, and construction. The firm invests in early-stage startups developing cutting-edge technology for legacy industries, then introduces portfolio companies to ideal early-adopter customers within its LP network to validate product-market fit and accelerate revenue. Unlike traditional venture funds, Heartland's LPs are drawn from nearly 1,000 Midwestern industrial owner-operators rather than institutional investors, giving the firm a structural edge in delivering value to both startups and LPs. Founded in 2016 and headquartered in Columbus, Ohio, Heartland Ventures operates on the thesis that the vast majority of tech is built on the coasts while the industrial buyers of that technology are in the Heartland. The firm has raised over $140 million across three funds, investing at Pre-seed, Seed, and Series A stages with check sizes typically ranging from $2 million to $3 million. Its portfolio of 25 companies spans construction tech, manufacturing tech, logistics, supply chain, and real estate technology, with the firm positioning itself as a key enabler of America's reindustrialization.

Notable quotes

The customers and insights startups require are right here in the heartland region. Heartland Ventures is stepping up to help America's legacy industries identify the technologies that will allow these companies to thrive for the next fifty years. And to the next generation of industrial tech startup founders: We have the customer network and the financial strength to help your startups thrive.

Max Brickman · GlobeNewswire – Heartland Ventures Fund III Announcement · 2026-01-21

Heartland opened doors to the exact industrial buyers we had been trying to reach for months.

Ryan Joyce · Ohio Tech News – Heartland Ventures Fund III Coverage · 2026-01-21

Heartland Ventures does relationships right – I can attest from firsthand experience. If you want to engage with the top business leaders in the USA and help them solve their most pressing problems with bleeding-edge technology, go work with the team at Heartland Ventures.

Ryan Joyce · Heartland Ventures website – homepage testimonial

Team

Max Brickman

Founder & Managing Partner

EnterpriseB2B SaaSAI/MLDeep Tech

Lucas Pasch

Principal, Venture Capital

B2B SaaSEnterpriseAI/ML

Mark Accomando

Venture Partner

EnterpriseB2B SaaS

Braden Lambros

Partner, Community

MarketplacesEnterprise

Conor McGuinness

Partner, Community

EnterpriseB2B SaaS

Melissa Gundling D'Elia

Vice President, Community

EnterpriseB2B SaaS

Recent investments

CompanyRoundSizeDate
LaborupSeed$5m2025-08-29
ParspecSeries A$20m2025-07-01
Soil ConnectSeries A$5m2025-02-05
ParkadeSeries A$7m2024-12-23
GenLogsSeries A$15m2024-11-27
Third Wave AutomationSeries B$40m2021-08-04
GrabangoSeries B$39m2021-01-01
WorkstreamSeed$10m2020-05-07
FulfilldSeed$3m2022-11-10
Strongarm TechSeed

Frequent co-investors

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