Investor profile
L'ATTITUDE Ventures
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L'ATTITUDE Ventures is a purpose-driven venture capital firm that partners with Latino entrepreneurs in building the next generation of transformational companies. The firm invests exclusively in early-stage (pre-seed to Series A) U.S. Latino-led and owned businesses with high-growth market opportunities capturable through technology. They back visionary founders who combine vision with action to build scalable, high-impact businesses that solve important societal problems while creating job growth. The firm addresses the underfunding of Latino entrepreneurs, recognizing that U.S. Latinos represent the most entrepreneurial and significant growth cohort in the country, accounting for one in every four new entrepreneurs and 27% of net GDP growth.
Notable quotes
“This $100 million fund, backed by some of the biggest financial names, represents an opening salvo for what should become an investment boom directed toward this sector of early-stage companies that are either founded or run by Latina(o) entrepreneurs and that have significant potential.”
“When Sol spoke to me about creating L'ATTITUDE Ventures, I knew immediately that he was the one person who had the business relationships and experience to create a world-class investment fund for Latino-led startups.”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Nopalera | Series A | $4m | 2026-03 |
| Subject | Other Equity | $28m | 2026-02 |
| InOrbit | Series A | $5m | 2025-10 |
| AllSpice | Series A | $15m | 2025-06 |
| Mapped | Seed | $3m | 2025-06 |
| Nibbles | Seed | $2m | 2025 |
| Sunthetics | Series A | — | 2024-11 |
| Ares Materials | Series B | $12m | — |
| Mavida Health | unknown | — | — |
| Camino Financial | unknown | — | — |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Morgan Stanley | 1 |
| Globant Ventures | 1 |
| Rethink Impact | 1 |
| GingerBread Capital | 1 |
| Vistara Growth | 1 |
Fit check
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