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L'ATTITUDE Ventures

USB2B SaaSAI/MLFintechHealthtechConsumerEnterpriseDeep Tech

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Investment thesis

L'ATTITUDE Ventures is a purpose-driven venture capital firm that partners with Latino entrepreneurs in building the next generation of transformational companies. The firm invests exclusively in early-stage (pre-seed to Series A) U.S. Latino-led and owned businesses with high-growth market opportunities capturable through technology. They back visionary founders who combine vision with action to build scalable, high-impact businesses that solve important societal problems while creating job growth. The firm addresses the underfunding of Latino entrepreneurs, recognizing that U.S. Latinos represent the most entrepreneurial and significant growth cohort in the country, accounting for one in every four new entrepreneurs and 27% of net GDP growth.

Notable quotes

This $100 million fund, backed by some of the biggest financial names, represents an opening salvo for what should become an investment boom directed toward this sector of early-stage companies that are either founded or run by Latina(o) entrepreneurs and that have significant potential.

Sol Trujillo · TechCrunch · 2022-08-03

When Sol spoke to me about creating L'ATTITUDE Ventures, I knew immediately that he was the one person who had the business relationships and experience to create a world-class investment fund for Latino-led startups.

Gary Acosta · NAHREP

Recent investments

CompanyRoundSizeDate
NopaleraSeries A$4m2026-03
SubjectOther Equity$28m2026-02
InOrbitSeries A$5m2025-10
AllSpiceSeries A$15m2025-06
MappedSeed$3m2025-06
NibblesSeed$2m2025
SuntheticsSeries A2024-11
Ares MaterialsSeries B$12m
Mavida Healthunknown
Camino Financialunknown

Frequent co-investors

VC firmDeals together
Morgan Stanley1
Globant Ventures1
Rethink Impact1
GingerBread Capital1
Vistara Growth1

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