Love Ventures

Love Ventures is a hands-on, early-stage EIS venture capital firm founded in 2020 by brothers Marcus and Adrian Love, investing from pre-Seed to Series A in UK technology companies. The firm's core thesis centres on backing founders who are 'propelling UK productivity' — specifically within three verticals: Fintech, Future of Work, and Consumertech. In Fintech, Love Ventures focuses on 'modernising financial infrastructure to improve access, reduce friction, and enable a more inclusive and efficient economy.' In Future of Work, the firm backs 'the systems and software that enable more adaptive, high-output ways of working — supporting individuals, teams, and the next generation of employers.' In Consumertech, it invests in 'technologies that raise the standard of everyday life — improving efficiency, usability, and personal control across housing, health, mobility, and commerce.' The firm operates as an Enterprise Investment Scheme (EIS) fund, offering UK investors up to 30% income tax relief, capital gains deferral, and inheritance tax exemption. Love Ventures has raised and deployed three funds to date — Fund I (8 companies, deployed within 12 months), Fund II (14 companies, £10m+ target), and Fund III (launched 1H 2023, 12 companies deployed) — and launched a fourth fund in 2024. The firm has raised over £20m in total across its EIS funds and targets a 3x net return over 7 years. Love Ventures describes its investment philosophy as 'fast-moving, high conviction, deeply collaborative,' rooted in the founders' own angel investing experience — including early-stage bets on Revolut, Chip, and Crowdcube. The firm's focus is on participating in the last funding round before Series A, positioning it to address the early-stage funding gap in the UK while maximising return potential. It aims to get startups 'Series A ready' by working collaboratively with portfolio companies and giving founders access to a curated community of sector and business experts. Beyond capital, Love Ventures provides hands-on operational support: product strategy, go-to-market planning, fundraising preparation, and warm introductions to partners, investors, and complementary portfolio companies. The investment team is comprised of investors, operators, and advisors who combine decades of startup and venture investing experience, including exited founders from Skyscanner, The Instant Group, and Passmark Security on the investment committee. The firm is a member of the British Venture Capital Association (BVCA) and the EIS Association (EISA).