Investor profile
Magnify Ventures
Micro-fund
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Magnify Ventures is a pioneering early-stage venture capital firm investing in visionary founders leading the digital transformation of how we live, work, and care for one another. The firm backs companies transforming the full spectrum of family life — from prenatal and maternal care, family mental health, AI for the home, and family fintech, to value-based care, longevity sciences, assistive robotics, and aging-in-place tech — across what it calls the $648 billion care economy. Founded by Julie Wroblewski and Joanna Drake, Magnify invests at the pre-seed and seed stage, typically writing checks of $250K–$2M, and supports founders across all aspects of company-building. The firm is anchored by Pivotal Ventures (a Melinda French Gates company) and positions itself not just as a capital provider but as an ecosystem builder — co-founding RAISE Global and launching the first Care Economy Summit — to help define and accelerate the category from childbirth to end-of-life.
Notable quotes
“Technology is transforming every aspect of the care economy – from pregnancy to parenting to aging. As a result, we're seeing a wave of entrepreneurs, inspired by lived experiences, building massive businesses to address these needs. We are thrilled to partner with them as they reimagine the future of care.”
“The care economy is one of the largest and most underserved markets in the world. We are excited to back the next generation of entrepreneurs who are building the future of care and family life.”
“As investors deeply committed to advancing FamTech, we've seen firsthand how technology can either fragment or strengthen family bonds. We're at a pivotal moment where technology can be reimagined to work FOR families, not against them.”
Team
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Papa | Seed | — | 2021-01-01 |
| Kinside | Series A | $12m | 2022-06-01 |
| Cocoon | Seed | — | 2021-01-01 |
| Seven Starling | Series A | $11m | 2024-07-16 |
| MiSalud Health | Seed | $5m | 2021-08-01 |
| Joy | Series A | $14m | 2025-11-01 |
| Alix | Series A | — | 2025-07-21 |
| Till Financial | Seed | — | 2022-01-01 |
| Peak Health | Seed | — | 2024-01-01 |
| AngelQ | Seed | $1m | 2024-09-01 |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Pear VC | 3 |
| Ulu Ventures | 3 |
| Forerunner Ventures | 2 |
| Rethink Impact | 2 |
| Pivotal Ventures | 2 |
| Rogue Women's Fund | 2 |
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