Investor profile

MAINstream (Michelmores Angel Investor Network) logo

MAINstream (Michelmores Angel Investor Network)

Angel syndicate

GBAI/MLHealthtechClimateConsumerB2B SaaSOther

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Investment thesis

MAINstream is a UKBAA-registered angel investor network established by Michelmores LLP in 2019 to accelerate the growth and diversity of angel investing, with a particular focus on high-growth, early-stage companies based in or with a clear connection to the South West of England and Cheltenham. With over 90 members across two networks (MAINstream South West and MAINstream Cheltenham), the network connects experienced entrepreneur-investors — many of whom have started, scaled, and exited their own businesses — with innovative startups, providing both capital and hands-on mentorship. The network welcomes applications from companies across all sectors, with a preference for SEIS- and EIS-qualifying businesses, and holds five pitch events per year where shortlisted companies present to the investor membership.

Notable quotes

Michelmores is committed to supporting the next generation of entrepreneurs, especially in areas such as technology and sustainability.

Richard Cobb · UKBAA blog / Michelmores corporate insight, September 2020 · 2020-09-21

MAINstream now has more than 80 member investors, seeking opportunities to actively invest in – and provide ongoing support to – innovative start-ups.

Adam Kean · Michelmores corporate insight, MAINstream Cheltenham expansion announcement, December 2024 · 2024-12-19

It's been very exciting to see the impact that MAINstream has had in actively supporting angel and early-stage investment deals and bringing real added value to the investment process.

Chloe Vernon-Shore · UKBAA Angel Investment Awards 2022 announcement, Michelmores · 2022-11-01

Team

Chloe Vernon-Shore

Partner, Commercial (MAINstream Co-Lead)

ClimateConsumerHealthtechB2B SaaS

Harry Trick

Partner, Corporate (MAINstream Co-Lead)

B2B SaaSAI/MLOther

Adam Kean

Partner, Corporate (MAINstream Cheltenham Lead)

Other

Charles Frost

Legal Director, Tax Trusts & Succession (MAINstream Cheltenham)

Other

Richard Cobb

Partner, Corporate & Private Wealth (MAINstream Founder)

Other

Ellen Vickers-Collier

Senior Business Development Executive (MAINstream Cheltenham)

Other

Recent investments

CompanyRoundSizeDate
BLOCKAngel / Pre-seed2022-01-01
PetscribersPre-seed$76k2025-07-01
thelittleloopSeed2025-02-26
GilleyAngel / Pre-seed2025-02-26
Maypole EducationAngel / Pre-seed2025-02-26
xigxagAngel2022-11-01
Habitat LearnAngel2022-11-01
SalesRookAngel2022-11-01
weServedAngel / Pre-seed2024-11-21
Verti ScootAngel / Pre-seed2024-11-21

Frequent co-investors

VC firmDeals together
UKBAA (UK Business Angels Association)5
SETsquared4
Inclusive Angels3
British Business Bank3
Cornwall and Isles of Scilly Investment Fund2
Isca Ventures1

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