Investor profile
Mercuri
VC
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Mercuri is an early-stage venture capital fund and first-cheque investor leading pre-seed and seed funding rounds for UK media technology and AI companies. Founded in Kings Cross, London in 2017, Mercuri backs outstanding founders building at the intersection of media, entertainment and AI — from generative AI, agentic AI and voice AI to creator economy platforms, gaming, XR, next-generation advertising and AI inference compute. The fund's sector focus spans four specific areas: the creation, distribution, consumption, and monetisation of content and data, with a focus on startups that enhance the way people communicate and engage in a professional and personal context using AI. Mercuri takes an engaged approach — often taking board seats and working actively alongside founders post-investment — and reserves 40% of each fund for follow-on investment.
Notable quotes
“We are delighted to announce the launch of our first multi-LP fund at a time when this profound progress in artificial intelligence is impacting the entire media technology ecosystem, including content creation, gaming, personalization, music, privacy, education, community and communication.”
“We have been investing in generative AI businesses since 2018, and it continues to be an area of interest. Within content creation, generative AI models include all the creator tools (for example text to different audio and visual formats), developer tools (text to code) and tools for thinking.”
“We are excited to back Literal Labs as it redefines AI with a radically efficient alternative to existing neural networks. The team, combining deep research expertise and proven industry leadership, is uniquely positioned to commercialise this innovation.”
Team
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Literal Labs | Pre-seed | $6m | 2025-06-02 |
| Minitap | Seed | $4m | 2025-12-01 |
| Hugging Face | Seed | — | — |
| Fluidstack | Seed | — | — |
| Signal AI | Seed | — | — |
| Resemble AI | Seed | — | — |
| Kickstarter | Seed | — | — |
| Faculty AI | Seed | — | — |
| Wonder Studios | Seed | — | — |
| Electric Twin | Seed | $14m | 2024-05-04 |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Northern Gritstone | 1 |
| Moxxie Ventures | 1 |
| Atomico | 1 |
| Sure Valley Ventures | 1 |
| LocalGlobe | 1 |
| EWOR | 1 |
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