Investor profile
Novator Partners
See how your deck fits this investor's thesis, stage, and ticket size.
Analyse your fitInvestment thesis
Novator is an international private equity, growth equity and capital markets investor founded in 2004 by Icelandic businessman Thor Björgólfsson, with offices in Switzerland, Luxembourg and Iceland. The firm invests in both developed and emerging markets, managing proprietary capital which enables flexible investment structures, quick decision-making and a focused, hands-on approach. Novator specialises in telecommunications, media, technology, gaming and healthcare, and is experienced across a variety of situations — from traditional private and growth equity to special situations including turnarounds of underperforming assets. As part of its value creation process, Novator seeks to support investments with its resources, connections, lessons learned and best practices from existing and past investments.
Notable quotes
“I use my intuition a lot when assessing potential investments. I will look back to my failures and successes and think about how they relate to the business we are thinking of investing in. You have to be hungry and willing to go into the unknown. The unknown is where you will always find opportunity. You will never find opportunities in your comfort zone, you have to push yourself.”
“The most successful entrepreneurs I know are optimistic and believe in doing what they are capable of doing. Surround yourself with good people, with people you trust for your business, but whom you can also choose to be friends with, gather people to get good advice.”
“Like an animal who learns in the jungle, I really am trying to learn something from this.”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Numan | Series B | $34m | 2025-07-16 |
| Steel City Interactive | Private Equity | $19m | 2024-05-13 |
| Nord Security | Series C | $100m | 2023-09-28 |
| Klang Games | Series C | $41m | 2022-07-06 |
| SidekickHealth | Series B | — | 2022-05-05 |
| Touchlight | Growth | — | 2021-09-15 |
| Zwift | Series A | $27m | 2016-11-01 |
| Deliveroo | Growth | — | 2016-11-01 |
| Monzo | Series F | $75m | 2020-01-01 |
| Cazoo | Growth | $311m | 2020-01-01 |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Highland Europe | 2 |
| KKR | 2 |
| Warburg Pincus | 2 |
| Lego Ventures | 2 |
| White Star Capital | 2 |
| London Venture Partners | 1 |
Fit check
Is Novator Partners a match for your startup?
Upload your deck and get an instant AI-powered fit analysis — see exactly how your startup aligns with this investor's thesis, stage focus, and ticket size.
Analyse your fit