Investor profile
Pembroke VCT
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Pembroke VCT is a c.£273m Venture Capital Trust established in 2013 and managed by Pembroke Investment Managers LLP. It focuses on growth-stage companies in the consumer, business services, and technology sectors, backing ambitious founders with disruptive business models. Pembroke typically leads investment rounds with a cheque of between £1–4m, with capacity to follow on in high-performing companies, taking a 'milestone investing' approach. The firm is 'led by entrepreneurs for entrepreneurs': its team of entrepreneur-focused investment professionals aims to find exceptional and innovative founders and management teams with a disruptive mindset to grow the businesses of the future. Pembroke leverages the resources of the Oakley Capital Group (€13.5bn AUM) and provides portfolio companies with strategic, operational, and commercial support at every stage of growth, enabling and accelerating founders' visions.
Notable quotes
“We invested in Popsa because they are simplifying a complex task with huge consumer potential, becoming one of the first movers in this market to embrace true automation for innovation.”
“Venture capital has become a driving force behind innovation and entrepreneurial growth, providing the financial resources and expertise needed to propel start-ups and early-stage businesses to success. At Pembroke, we aim to support individuals who demonstrate a profound understanding of the problems they seek to solve.”
“2025 was a great year for Pembroke VCT for many reasons but the one I am most proud of is the Investment Team — it's never been stronger. The team combined with a lot of work on our processes and deal origination has enabled deeper due diligence to be carried out at pace. This enabled us to make eight new investments in the calendar year — a record for the VCT.”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| LYMA | Seed | — | 2018 |
| Popsa | Seed | — | 2018 |
| Smartr365 | Series A | — | 2020 |
| SeatFrog | Series A | $8m | 2023-04 |
| COAT Paints | Series A | — | 2022 |
| CybaVerse | Seed | — | 2023 |
| PEAK:AIO | Seed | — | 2025-10 |
| Ryft | Series A | — | 2025-10 |
| Bolt Insight | Series A | — | 2025-12 |
| Kaizan | Seed | — | 2026-05 |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Praetura Ventures | 3 |
| Octopus Ventures | 2 |
| Highland Europe | 1 |
| Mercia Asset Management | 1 |
| Velocity Capital | 1 |
| Ingenii Capital | 1 |
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