Investor profile
Penny Jar Capital
VC
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Penny Jar Capital is an early-stage venture firm investing in seed and Series A founders using AI to reimagine how the real world works. Founded in 2021 by Bryant Barr and Rich Scudellari—with two-time NBA MVP Stephen Curry as anchor investor and special advisor—the firm backs exceptional founders who are transforming overlooked industries across both B2B and consumer markets. Penny Jar operates as 'complementary capital,' combining institutional-grade diligence with a curated collective of world-class operators, providing founders with unparalleled access, influence, and reach to build category-leading companies. As Rich Scudellari describes it: 'We developed a thesis around combining the rigor required to identify exceptional founders with the access, influence, and reach to help drive value once we invested.'
Notable quotes
“We developed a thesis around combining the rigor required to identify exceptional founders with the access, influence, and reach to help drive value once we invested. We refined this strategy over the course of building a great portfolio at SC30 and then saw the opportunity to scale our capabilities with Penny Jar in 2021.”
“Innovators are rethinking how work gets done. Whole industries will be rethought from the ground up, and business models will (and already have in some cases) be flipped on their heads. The founders who take a steadier, more methodical approach to incorporating AI into their products are finding more success over the longer term.”
“We couldn't be more excited to invest in Syndio. They've assembled an incredible leadership team and have a very ambitious product roadmap, both of which are driving amazing growth in an already impressive business. We're thrilled to be part of their story, and to work alongside Maria and the team to help them realize their vision.”
Team
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Upwind | Series B | $250m | 2026-01-26 |
| Zafran | Series B | $60m | 2025-12-02 |
| Syndio | Series B+ | — | 2021-06-22 |
| HiveWatch | Series A | — | 2021-10-26 |
| rePurpose Global | Series A | — | — |
| Praxis Labs | Series A | — | — |
| Local Kitchens | Series A | — | — |
| Compa | Seed | — | — |
| Tokenproof | Seed | — | — |
| Primepoint | Seed | — | — |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Cyberstarts | 2 |
| Greylock Partners | 2 |
| Craft Ventures | 2 |
| Bessemer Venture Partners | 2 |
| Leaders Fund | 2 |
| Sequoia Capital | 1 |
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