Investor profile
Pentland Group / Pentland Ventures
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Pentland Ventures, the direct investment arm of Pentland Group, invests in exciting and uplifting brands that help people live healthier and more sustainable lives. The firm focuses on consumer brands across health, nutrition, personal care, sports & fitness, and home & lifestyle categories, partnering closely with founders to truly understand the vision, goals, and challenges of every business. Pentland Ventures is part of Pentland Group, a family business founded in 1932 that owns global sports, outdoor and fashion brands including Speedo, Berghaus, Endura and Mitre, and is the majority shareholder in JD Sports Fashion plc. This heritage gives portfolio companies access to Pentland's global supply chain, brand-licensing expertise, and retail relationships across more than 3,400 stores in 38 countries.
Notable quotes
“Excited to build on the partnership and support PlayerData as they continue to change the game and bring truly innovative products to market.”
“Huge congratulations to Aaron Gatti and the entire Brami team on the company's $33 million Series B, led by VMG Partners.”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Brami | Series B | $33m | 2026-05 |
| Oxford Quantum Circuits | Series C | — | 2026-06 |
| PlayerData | Series A | — | 2026-05 |
| Sava Technologies | Series A | — | 2025-07 |
| Catalina Crunch | Seed | — | — |
| Cadence | Seed | — | — |
| Zencargo | Series B | — | 2021-05 |
| Oxwash | Series A | $12m | 2022-08 |
| East Fork | Seed | — | — |
| Gideon | Series A | — | 2024-04 |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| VMG Partners | 2 |
| Lerer Hippeau | 2 |
| Balderton Capital | 1 |
| JamJar Investments | 1 |
| Episode 1 Ventures | 1 |
| Passion Capital | 1 |
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