Peterson Ventures

Peterson Ventures is a pre-seed and seed-stage venture capital firm headquartered in Salt Lake City, Utah, with strong ties to the Stanford GSB ecosystem. Founded on the philosophy that 'people make all the difference,' the firm backs exceptional founders building enduring enterprises in SaaS, digital commerce, fintech, and healthtech — emphasizing capital-efficient business models, strong unit economics, and teams relentlessly focused on product-market fit in large, growing markets. The firm operates as a true long-term partner, not just a financial backer. Peterson Ventures invests pre-seed and seed (checks of $250k–$2.5M), reserves follow-on capital, and supports founders through the journey to Series A and beyond. Its 'paying it forward' ethos means many portfolio founders become LPs, investors, and advisors themselves. The firm runs a formal Stanford GSB MBA Fellowship and maintains a dual geographic focus: ~40% Utah-based companies and ~40% Bay Area startups.