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Piper is a London-based private equity firm founded in 1985 that invests in fast-growing consumer brands with sales of £5–50m, deploying £5–20m per investment. As a certified B Corp, Piper describes itself as 'a mix of investors, brand strategists, digital innovators, talent and culture experts' who have 'helped more than 50 brands become industry pioneers across 70 countries, while growing online by over £500m and opening more than 250 experiential spaces.' The firm targets brands across retail, leisure, food & drink, wellness, beauty, pets, travel and hospitality — typically taking minority or majority stakes as the first institutional partner — and works alongside founders to build what it calls 'brand legends': purpose-led, community-driven businesses that are 'resolutely true to their purpose' and retain an 'entrepreneurial challenger spirit' well beyond the investment period.
Notable quotes
“Borough Broth is perfectly positioned at the intersection of taste, health, sustainability and convenience. Ros has built a truly special brand with exceptional products and purpose at its heart. We see huge potential to grow Borough Broth into a household name, one that leads the conversation around healthy, nourishing and sustainable eating.”
“We are delighted to announce that we have closed our latest fund, Fund VII, and are looking forward to partnering with 10-12 future brand legends over the next five years, investing £5-20m into each one.”
“We are the investor-partner of choice for ambitious founders growing brand legends that make people's lives healthier, happier, and more fulfilling, while helping them minimise their impact on the environment.”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Borough Broth | Growth | $10m | 2025-12-01 |
| VIEVE | Growth | $11m | 2025-11-01 |
| Yard Sale Pizza | Growth | — | 2024-01-01 |
| Omlet | Growth | — | 2022-01-01 |
| Monica Vinader | Growth | — | 2023-01-01 |
| Bloom & Wild | Growth | — | 2019-01-01 |
| Mous | Growth | — | 2020-01-01 |
| NEOM Wellbeing | Growth | — | 2020-01-01 |
| Ancient + Brave | Growth | — | 2021-01-01 |
| Forthglade | Growth | — | 2018-01-01 |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| JamJar Investments | 2 |
| BGF | 2 |
| Houlihan Lokey | 1 |
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