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Primary Capital partners with talented management teams to build outstanding B2B businesses in the services and technology sectors, whilst delivering exceptional returns for investors. The firm seeks both niche market leaders and challengers able to disrupt the market in which they operate, investing in UK-headquartered growth companies valued between £20 million and £100 million and deploying up to £50 million per deal. Primary's approach has remained consistent since inception: seeking opportunities where interests are fully aligned with management teams, and providing hands-on support across strategic acquisitions, international growth, team and talent development, product innovation, data/AI analytics, and digital transformation — bringing much more than just money.
Notable quotes
“I enjoy building relationships with exceptional founders and managers and supporting them to successfully execute their vision.”
“I enjoy working alongside excellent management teams, supporting ambitious growth strategies and seeing the many positive impacts that come from this.”
“Primary have proven to be excellent partners for the Readypower business over the past few years. They fully committed to our strategic development plans from the outset and backed us in all our initiatives and objectives.”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| DGI (Diversity Travel) | Growth Equity | — | 2023-09 |
| Foster & Freeman | MBO | — | 2019-08 |
| ASL Group | MBO | — | 2019-06 |
| VJ Technology (VJT) | MBO | — | 2018-06 |
| ICS Learn | MBO | — | 2018-02 |
| GatenbySanderson | MBO | — | 2014-09 |
| Metamark | MBO | — | 2017-05 |
| Readypower | Growth Equity | — | — |
| Leisure Pass Group | Growth Equity | — | — |
| Napier Turbochargers | Growth Equity | — | — |
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