Investor profile
Purple Sage Ventures
Micro-fund
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Purple Sage Ventures invests in early-stage startups with diverse founding teams, with a primary focus on products and services that innovate supply chains, increase business and personal productivity, and reimagine wellness. The firm targets seed-stage companies that are post-launch with at least six months of revenue or customer traction, and participates in Series A rounds via co-investment or as follow-ons to existing portfolio companies. As founders and operators-turned-investors, the PSV team brings a founder-first mentality and avoids sectors requiring deep regulatory or technical domain expertise. Their thesis is straightforward: "do the work and focus where others are not looking" — backing underrepresented founders in unsexy or overlooked industries, believing diverse founding teams generate equal or better returns while remaining underserved by traditional capital.
Notable quotes
“Our thesis is simple - do the work and focus where others are not looking. Other investors may not focus on diverse founders, or smaller ticket sizes, or unloved, unsexy industries – but we do.”
“Capital is clearly harder for [underrepresented founders] to access, yet their returns – as I have experienced them - are on par with any other founder. I hope this access to capital will improve.”
“Deep into the night I think about ways to improve how we source opportunities, diligence them and help to nurture them. If we are constantly adding value throughout these processes, the results will be there.”
Team
Alex Hornick
Venture Advisor
Susan Mohi
Operations
Katy Krassner
Head of Media & Communications
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Equity Quotient | Seed | — | 2025 |
| Health in Her HUE | Seed | $3m | 2024-01-08 |
| Inclusively | Seed | — | — |
| Renewal Mill | Seed | — | — |
| TO THE MARKET | Seed | — | — |
| Sendspark | Seed | — | — |
| Guava | Seed | — | — |
| Keep Company | Seed | — | — |
| Character | Seed | — | — |
| Tailored Industry | Seed | — | — |
Frequent co-investors
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