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Reformation Partners

VC

USCAB2B SaaSAI/MLEnterpriseHealthtechMarketplacesConsumer

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Investment thesis

Reformation Partners is an early growth equity firm that invests in and accelerates best-in-class, capital-efficient, vertical SaaS and AI startups. The firm targets companies at their 'point of breakout' — typically with $500K–$2.5M ARR, less than $4M raised to date, and 100%+ year-over-year growth — writing lead-only checks of $2M–$5M. Reformation supports portfolio companies through profitability, future growth financing, and exit, leveraging a hands-on approach that includes go-to-market playbooks, talent recruitment, customer introductions, and a broad strategic LP network.

Notable quotes

"We spoke with a variety of leaders in the construction industry...and the message was clear: there is a real need for a worker-first solution like Corfix in the US market."

Andrew Oved · Corfix Series A Press Release (prnewswire.com) · 2024-11-13

"When building B2B SaaS, going vertical can be a beautiful thing. Faster GTM, lesser competition, and an ability to capitalize more."

David Rogg · The Virtues of Vertical SaaS (medium.com/reformation-partners) · 2020-06-08

"It pays to find investors who align around creating value in verticals — ultimately centered around understanding problems at a deep level."

Jim Hao · Vertical Value Creation Vis-a-Vis VCs (medium.com/reformation-partners) · 2024-07-03

Team

Andrew Oved

Founder & Managing Partner

B2B SaaSEnterpriseConsumer

David Rogg

Founder & Managing Partner

B2B SaaSEnterpriseMarketplaces

Jim Hao

Founder & Managing Partner

B2B SaaSEnterprise

Gabriel Hassan

Investor

B2B SaaSEnterprise

Recent investments

CompanyRoundSizeDate
CorfixSeries A2024-11-13
Tough LeafSeed$5m2024-06-28
AireXpertSeed$3m2023-11-16
ERINSeries A$5m2022-10-05
CarefeedSeed$3m2022-08-04
Titan CasketSeed$4m2022-06-09
EndearSeed$2m2022-04-13
ContinuSeries A$14m2022-02-02
AptySeries A$8m2021-07-13
DrivenSeed2025-07-01

Frequent co-investors

VC firmDeals together
Allos Ventures1
M251
Grouse Ridge Capital1
Five Elms Capital1
645 Ventures1
Companyon Ventures1

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