SAATCHiNVEST

SAATCHiNVEST is the tech investment arm of M&C Saatchi PLC, operating as an evergreen seed fund that loves to be 'first money in.' The fund typically invests £100k–£300k per deal, targeting approximately 10% equity, and follows on through Series A. The team describes their approach with 'absolute, utter, brutal simplicity': they back big ideas from mission-driven founders who obsess over product, prioritising organic growth and customer-centric solutions over heavy marketing spend. All four partners are founder-operators themselves, giving the fund an operator-first mentality rather than a financier's lens. They are drawn to technology that makes the complicated simple, enterprise software that 'obliterates rather than automates,' and consumer products that become daily habits. They co-invest alongside leading VCs such as Balderton, Atomico, Kindred, and Frontline, and act like a 'super angel' with no requirement for strategic fit with the M&C Saatchi agency.