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Slauson & Co.

USB2B SaaSFintechHealthtechConsumerMarketplacesClimate

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Investment thesis

Slauson & Co. is a Los Angeles-based early-stage venture capital firm rooted in economic inclusion, investing with the conviction that talent is evenly distributed but opportunity is not. The firm focuses on two core verticals—SMB SaaS and culturally-aligned consumer tech—backing founders whose lived experiences are their competitive advantage, particularly those from underrepresented communities historically overlooked by the traditional venture ecosystem. Founded in 2020 by Austin Clements and Ajay Relan, the firm views itself as a bridge between Silicon Valley's institutional knowledge and networks and the next generation of diverse founders. It invests in U.S.-based pre-seed and seed stage companies, typically leading or co-leading rounds of $750K–$5M, with checks up to $2.5M (Fund I) and $500K–$2M (Fund II). The firm is backed by Google, Meta, PayPal, and others, and supplements its investing with the Friends & Family accelerator program providing non-dilutive capital to early-stage founders.

Notable quotes

"Democratizing access to entrepreneurship through the deployment of intentional capital is our approach to helping close the rapidly increasing wealth gap in this country."

Ajay Relan · PR Newswire – Slauson & Co. Fund I Launch Press Release · 2021-01-28

"We're tapping into communities with tremendous talent that simply haven't been given the opportunity and playbook to thrive."

Austin Clements · PR Newswire – Slauson & Co. Fund I Launch Press Release · 2021-01-28

"We like to say there is a Slauson Avenue in every major city across the country and we want to build a brand and firm that represents those types of communities."

Ajay Relan · TechCrunch – Slauson & Co. raises $100M Fund II · 2024-09-04

Recent investments

CompanyRoundSizeDate
TumoniPre-Seed$2m2024-08-22
CareSMSSeed$150k2024-07-22
EngineEarsSeed$8m2024-02-20
The Folklore GroupSeed$3m2024-01-01
Sienna NaturalsSeed$5m2022-01-01
ChargerHelp!Seed2021-01-01
Pressed RootsSeed$3m2024-01-01
FinliSeed2022-01-01
CohartSeed2023-08-02
PradoSeed2021-01-01

Frequent co-investors

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