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Sowing Capital

Angel syndicate

GBB2B SaaSFintechConsumerMarketplacesOther

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Investment thesis

Sowing Capital is a syndicate of approximately 50 angel investors focused on backing early-stage startups at the pre-seed and seed stages. The syndicate supports ambitious founders who are building bold, market-defining businesses at the stage of proving their concept. Members have a strong track record of investing in both emerging and established sectors, with a preference for SEIS and EIS-eligible opportunities, though the syndicate remains sector agnostic. Sowing Capital looks for passionate entrepreneurs with transformative ideas and the drive to disrupt the markets they are targeting. The syndicate has since merged with OVC Ventures to form Aligned Syndicate.

Notable quotes

Often at the pre-seed and seed stages, where Angel investors are more vital to close a round, investors can be less sophisticated and often sector agnostic. Many don't do angel investing full-time, so when it comes to evaluating early-stage ideas, they often rely heavily on traction to demonstrate real demand — and of course, the right founder to go after it.

Bradley Jones · https://www.thatround.com/post/what-investors-look-for-in-a-startup · 2026-01-16

Conviction first. Capital second. That's the only order that works. The most dangerous thing you can do is raise money before you're 100% certain about your core mission. Because once that wire hits your account, the pressure to 'figure it out' becomes suffocating.

Bradley Jones · https://www.linkedin.com/posts/bradley-jones-founder_earlystage-ukfounder-startup-activity-7421952324236976128-tQcO

Team

Bradley Jones

Co-Founder & Angel Investor

ConsumerFintechB2B SaaSOther

Matt Thomas

Co-Founder

B2B SaaSFintechOther

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