Investor profile
Startup Ignition Ventures
Micro-fund
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Startup Ignition Ventures is a $20 million pre-seed venture fund based in Provo, Utah, focused on writing first checks into early-stage technology startups with validated business models. The firm targets B2B software essential for vertical industries—mission-critical workflow management and productivity solutions that become indispensable tools, not just convenient add-ons—while remaining opportunistic across SaaS, AI, consumer products, mobile, and deep tech. SIV operates with an 'idea to exit' mentality, providing hands-on mentorship alongside capital, and positions itself as the first call for portfolio founders facing legal, sales, or hiring challenges.
Notable quotes
“It's much better to be the first or the last investor in a venture deal, not in the middle.”
“We want to be there when there's a problem; when there's a legal issue, when there's a sales issue, when there's a hiring issue, we want to be that first call for them.”
“CoachIQ exemplifies the type of innovative and founder-driven companies we seek to invest in at Startup Ignition Ventures.”
Team
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| 4StudentLives | Pre-seed | $600k | 2026-03-13 |
| Data Phleet | Pre-seed | $600k | 2025-07-21 |
| CoachIQ | Pre-seed | $1m | 2024-12-05 |
| Identity Matrix | Pre-seed | — | 2024-09-04 |
| RECORD | Pre-seed | $500k | 2023-12-21 |
| Palette | Pre-seed | $150k | 2023-12-16 |
| Alcomy | Seed | $600k | 2023-05-01 |
| Oliver Technology | Pre-seed | $575k | 2023-06-16 |
| Dimension X | Pre-seed | $600k | 2022-08-17 |
| Cardagraph | Pre-seed | $860k | 2022-09-01 |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Frazier VC | 2 |
| P3 Ventures | 1 |
| Bob van Luijt (angel) | 1 |
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