Investor profile
Sunrise Strategic Partners, LLC
PE
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Sunrise Strategic Partners provides growth capital and operating expertise to differentiated and authentic emerging brands in the healthy, active and sustainable living space. The firm targets founder-led consumer packaged goods companies — primarily food, beverage, and lifestyle brands — that resonate with Millennial and Gen-Z consumers, have a strong proof of concept, and have reached approximately $20–$50+ million in revenue. Sunrise partners with founders and management teams to add strategic value, share guidance on tactical priorities, and leverage deep industry relationships to maximize value creation and drive brands toward successful liquidity events.
Notable quotes
“Our partnership with Trilantic North America has created a new model for value creation for emerging brands in our sector. The capital, and more importantly growth expertise, we provide is empowering brands to disrupt their categories.”
“Millennial consumers are driving a massive shift from legacy brands to emerging brands that are better aligned with their values. I'm excited to join Sunrise because we are uniquely positioned to partner with these disruptive brands and provide the tools and expertise needed to capitalize on this shift in the industry.”
“With two successful exits and a portfolio of world-class brands, Sunrise Strategic Partners remains well-positioned to continue identifying and accelerating brands in the better-for-you food and beverage space.”
Team
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Kodiak Cakes | Series A | $3m | 2016-07-22 |
| Vital Farms | Series B | $5m | 2017-04-14 |
| Maple Hill | Series A | $3m | 2016-11-21 |
| Teton Waters Ranch | Minority Investment | — | 2016-01-01 |
| PACT Apparel | Minority Investment | — | 2016-01-01 |
| Kill Cliff | Series B | $7m | 2017-08-23 |
| Little Secrets Chocolates | Seed | $7m | 2018-07-20 |
| Coolhaus | Seed | $2m | 2018-08-29 |
| Cali'flour Foods | Series A | $6m | 2019-05-02 |
| Perky Jerky | Minority Investment | — | 2016-03-29 |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Trilantic North America | 10 |
| CircleUp Growth Partners | 2 |
| L Catterton | 1 |
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