Investor profile
Sway Ventures
VC
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Analyse your fitInvestment thesis
Sway Ventures (operating under the broader Sway Capital platform) invests in early- to mid-stage technology companies across four foundational industries: finance (fintech), real estate (proptech), retail, and supply chain. The firm often acts as a company's first investor, writing initial checks at the pre-seed or seed stage, and continues to support companies through subsequent growth rounds. Support extends well beyond capital—Sway takes an active role in helping startups scale through strategic advice, revenue generation, talent acquisition, channel development, and funnel execution. The firm's mission is rooted in the belief that "technology, guided by human wisdom, can create a future of prosperity and possibility." Sway looks for smart, passionate entrepreneurs with ambitious visions to lead their markets, particularly those utilizing AI and data solutions to drive sustainable digital transformation within their sectors.
Notable quotes
“Ken's passion for technology and entrepreneurship is evident the moment you meet him. He's a brilliant mind with a strong background in mobile technology and AI, that makes him both pragmatic and futuristic.”
“I've seen firsthand how revolutionary technology can completely transform industries, and I am excited to join Sway Ventures. As a former tech CEO, their model of investing early in high-performing teams and helping them drive strategy, revenue and traction, is a role I enjoy immensely.”
“We're not just investing in companies; we're investing in the audacious idea that technology, guided by human wisdom, can create a future of unparalleled prosperity and possibility.”
Team
Greg White
Partner
Lisa Picard
Partner
Shelly Kapoor Collins
Partner
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Secro | Series A | $10m | 2025-05-26 |
| Outbuild | Series A | $11m | 2024-10-01 |
| NobleAI | Series A Extension | — | 2024-04-03 |
| OpenGov | Growth | — | — |
| Addepar | Series E | $117m | 2020-11-18 |
| Slingshot Aerospace | Series A | $41m | 2022-12-01 |
| Eight Sleep | Series C | $86m | 2021-08-01 |
| Sourcegraph | Series D | — | — |
| Uber | Early Stage | — | — |
| AppliedVR | Seed | — | — |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| 8VC | 5 |
| Shasta Ventures | 4 |
| Formation 8 | 3 |
| Insight Partners | 3 |
| Andreessen Horowitz | 2 |
| Accel Partners | 2 |
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