Investor profile
Sweet Capital
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Analyse your fitInvestment thesis
Sweet Capital is a private investment fund built by the founders of King.com (Candy Crush), following their $5.9b sale to Activision Blizzard in 2015. The firm invests its own capital primarily in consumer technology companies worldwide, focusing on sectors such as fintech, healthtech, gaming, consumer goods, and AI. Sweet Capital emphasizes a founder-friendly approach, leveraging the entrepreneurial experience of its team to support startups from inception to successful exits. The firm invests in exceptional founders of tech-enabled consumer companies who are driving positive change in the world.
Notable quotes
“At Sweet Capital we invest in women because they're exceptional entrepreneurs and operators. It's that simple. Despite this, market funding for female founders remains woefully low. We have a long way to go. Let's keep building.”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Yubo | Series C | $48m | 2020 |
| Peanut | unknown | — | — |
| Wellthy | unknown | — | — |
| Pachama | Series B | $55m | 2022-05-05 |
| Alex Therapeutics | Series A | $7m | 2023-03-06 |
| Wave Sports + Entertainment | Series B | $9m | 2022-02-24 |
| The Expert | Unattributed | $4m | 2022-03-18 |
| Immersive Gamebox | unknown | — | — |
| Mos | unknown | — | — |
| Clubhouse | Series A | $10m | 2017-12 |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Iris Capital | 3 |
| Idinvest Partners | 3 |
| Alven | 3 |
| Gaia Capital Partners | 2 |
| Village Global | 2 |
| First Round Capital | 1 |
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