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Analyse your fitInvestment thesis
The Craftory is a London-based impact-driven venture fund that backs 'challenger' consumer brands taking on the world's largest FMCG corporations. The firm focuses on purpose-led, sustainable consumer goods companies — particularly in food & beverage, personal care, and household products — that are disrupting entrenched incumbents. The Craftory describes itself as 'anti-establishment' and seeks to fund brands that are better for people and the planet, combining commercial ambition with positive social and environmental impact.
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Omsom | Series A | — | — |
| Ugly Drinks | Series A | — | — |
| Mamamade | Seed | — | — |
| Daye | Series A | — | — |
| Graza | Series A | — | — |
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