Angel syndicate

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The Games Angels

GBUSAUCAOtherConsumerDeep TechEnterpriseOther

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Investment thesis

The Games Angels is a global collective of games industry veterans who have built and scaled successful games companies. They invest as angels — individually or as a syndicate — in early-stage games and games-related businesses where they believe they can add hands-on value, helping founders avoid the mistakes they have made themselves. They are not a fund; each member opts in to individual deals based on personal interest and area of expertise. They look for companies building games, tools, platforms, or adjacent products, backing teams that demonstrate a clear product vision, a credible plan, and a compelling business model — whether premium, free-to-play, subscription, or B2B SaaS. They also actively welcome angels from outside the games industry who want exposure to games deal-flow, and are always looking to grow their network of investor-operators.

Notable quotes

Nick founded The Games Angels in 2021, a community of games industry veterans investing and supporting start-ups.

Nick Button-Brown · Development Bank of Wales press release — 10six Games investment announcement · 2024

We either invest individually or as a syndicate but we are not a fund and our members invest in what they are interested in. As a collective we use our areas of expertise to assess the opportunities presented. There is no pressure on any angel to invest; it is entirely an opt-in to each investment, but this means that every investor is fully engaged.

Nick Button-Brown · thegamesangels.com — About Us / How We Operate

Nick is a games industry veteran and founded The Games Angels, a collective of industry veterans investing in and supporting early stage gaming companies, as well as being twice nominated as UKBAA Angel of the year.

Nick Button-Brown · Develop Brighton Conference speaker profile · 2026

Recent investments

CompanyRoundSizeDate
One Rule GamesSeed2026-01
JecoPre-seed2025-07
BrainsparkGamesSeed2024-06
10six GamesPre-seed2024
Included GamesSeed2023-05
AudioMobSeed
Ready Player MeSeed
ImmutableSeed
TruePlayersPre-seed2021-09
Payload StudiosSeed

Frequent co-investors

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