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Torch Capital

USGBCAConsumerHealthtechFintechAI/MLMarketplacesB2B SaaS

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Investment thesis

Torch Capital is an NYC-based early-stage venture firm investing in tech-enabled consumer brands, platforms, and the infrastructure layers that power them. The firm operates at the intersection of consumer and technology, backing mission-driven companies that are improving accessibility, transparency, and convenience for the end consumer — spanning healthcare, fintech, food & beverage, digital media, e-commerce, and marketplaces. As technology becomes more commoditized and B2B becomes more consumerized, Torch views a company's brand stack as a critical driver of value creation for consumers, SMBs, and larger enterprises. Their investment lens focuses heavily on a company's ability to create and sustain deep relationships with their consumer, helping founders identify, nurture, and scale their audience bases from seed through early-growth.

Notable quotes

Consumer markets remain one of the largest and most disruptable spaces in the world. As technology evolves, consumer behavior is constantly shifting, creating huge opportunities to build value in more parts of their lives than ever before. We back companies transforming entire consumer verticals, using technology to make products and services more accessible, transparent, and affordable.

Jonathan Keidan · BusinessWire – Torch Capital Fund II Announcement · 2023-03-29

Our investment lens has always been razor focused on brand and a company's ability to create and sustain deep relationships and trust with their end-consumer. To do so, we work in the trenches with our entrepreneurs to help them identify, nurture and scale their audience bases.

Jonathan Keidan · BusinessWire – Torch Capital Fund II Announcement · 2023-03-29

We look for companies with a real 'mission' element to their business – the mission shapes the customer experience and the customer experience generates and builds communities that in our experience are the foundations of a healthy sustainable business model. We look for missions that are rooted in characteristics such as accessibility, transparency, quality, experience, value, efficiency, and connectivity.

Jonathan Keidan · AlleyWatch – Inside the Mind of a NYC VC: Jon Keidan of Torch Capital · 2019-10-01

Recent investments

CompanyRoundSizeDate
Solace HealthSeries C$130m2026-02-10
Salvo HealthSeries A2026-01-01
Clara Home CareSeed$3m2025-06-01
Ro (Roman)Seed2018-01-01
AcornsSeed2019-01-01
RhoSeed2020-01-01
Tia HealthSeed2019-01-01
Lili BankSeed2020-01-01
Sollis HealthSeed2019-01-01
Little Otter HealthSeed2022-01-01

Frequent co-investors

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