Investor profile
Traditum Private Equity
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Founded in 2019 and headquartered in Leeds, Traditum is an FCA-regulated Private Investment Office that provides flexible, patient capital to UK unquoted companies across healthtech, agtech, technology, sustainability, food & drink, and traditional/family businesses. The firm combines private equity with direct investment from high-net-worth individuals to offer tax-efficient (EIS/Business Relief) opportunities, hand-picking deals and investing for the long term — through multiple funding rounds — while also providing family office coordination and advisory services for multi-generational wealth. Traditum's '2119 vision' reflects a commitment to building client and portfolio relationships with a 100-year horizon.
Notable quotes
“Added Health is the second Healthtech investment for Traditum in six months and demonstrates our commitment to help drive the much-needed revolution in healthcare from a reactive to a proactive-based model.”
“Charac's technology will help to safeguard their future while at the same time helping them play a more active role in delivering services and relieving pressure on the NHS.”
“At Traditum, we look for small businesses with huge ambitions backed by strong leadership and people with a genuine passion for their product.”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Harry Brompton's | Growth | $3m | 2025-04-22 |
| Ooodles | Seed | $3m | 2024-11-12 |
| Methodam | Private Equity | — | 2024-07-10 |
| Entaco | Management Buyout | $1m | 2024-05-17 |
| Sniffers Pet Care | Private Equity | — | 2024-02-29 |
| Charac | Series A | — | 2024-02-07 |
| Hilltop Leaf | Private Equity | — | 2023-01-01 |
| Added Health | Seed | $1m | 2022-12-20 |
| Arquella | Series A | $1m | 2022-06-01 |
| Sniffers Pet Care | Private Equity | $2m | 2022-09-23 |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Mercia (NPIF – Mercia Equity Finance) | 2 |
| Altitude Capital Management | 1 |
| Smart Lenders Asset Management | 1 |
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