Micro-fund

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Upside Partnership

USB2B SaaSConsumerFintechHealthtechEnterpriseAI/MLMarketplaces

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Investment thesis

Upside Partnership invests in 'inevitable Founders'—those who can't help but create their companies—at the earliest stages, typically writing initial checks of $500K with 70% of the fund reserved for follow-on support across multiple rounds. The firm is industry-agnostic and focuses on purpose-built teams, often being the first institutional investor to commit in over 50% of its investments. Unlike conventional VC firms, Upside structures itself as a true partnership: every founder backed by the fund becomes a partner in it, sharing in the economic upside and gaining access to a community of like-minded founders. The firm deliberately declines board seats to counsel founders with full transparency and aligned interests, prioritizing mentorship and long-term relationship over transactional investing.

Notable quotes

I want to be in a position where I can be one of the most helpful investors and advisers to the business.

Kent Goldman · TechCrunch · 2014-07-10

I believe the best founders get their best advice and guidance not from the people who fund them, but from other founders in their immediate network.

Kent Goldman · TechCrunch · 2014-07-10

We invest in people, not themes. Others may want proof of concept, but we love this stage because it carries the spirit of investing early.

Kent Goldman · upsidevc.com/perspective/

Recent investments

CompanyRoundSizeDate
StackpackSeed$1m2025-05-13
ActuateSeries A$4m2024-08-14
CeartasSeed$7m2024-04-30
HausSeries A$8m2023-08-03
Hims & HersSeed
AllbirdsSeed
Life360Seed
TextioSeed
TurvoSeed
EaseSeries B2019-03-19

Frequent co-investors

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