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Analyse your fitInvestment thesis
YETI Capital is an actively engaged, highly experienced group of investors: all our investors are successful founders, entrepreneurs, and their partners, who invest not just capital, but time, to deliver real value to our portfolio companies throughout their development. The firm focuses on post-revenue companies that have an established employee base and participate in sizeable and growing markets with defined and achievable expansion plans. YETI Capital seeks to invest $1-5 million per company and prefers either board representation or observer roles. The firm shares what they've learned through building YETI, Nutrabolt, C4 Energy, Urnex, and other high growth companies, with passionate and visionary founders, providing regular strategic advice alongside personal mentorship to help create success for company stakeholders.
Notable quotes
“[We] hand-picked Epic Western above all other products in this space because they're the only ones doing it the right way. The premium nature of Epic Western aligns perfectly with our personal standards and meshes well with the other game changing brands in our portfolio.”
“With our deep experience in, and passion for, the outdoor market, we are thoroughly impressed not just by Guidesly's technical expertise and advanced AI capabilities, but equally importantly, their deep understanding of the people and the businesses these solutions serve. We are thrilled to join the team.”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Guidesly | Series A | $10m | 2025-01-16 |
| The Looma Project | Series A | — | 2023-12-01 |
| Flaus | Seed | — | 2023-10-11 |
| REV GUM | Series A | — | 2023-09-21 |
| Epic Western | Unknown | — | 2021 |
| Tecovas | Unknown | — | — |
| Proper Good | Unknown | — | — |
| Paka Apparel | Unknown | — | — |
| Windmill Air | Unknown | — | — |
| Nori | Unknown | — | — |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Aspen Capital Group | 1 |
| HalfCourt Ventures | 1 |
| Derive Ventures | 1 |
| Elysian Park Ventures | 1 |
| Marquee Ventures | 1 |
| Greenlight Ventures | 1 |
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