4490 Ventures

“We're in the Midwest for a reason, because we believe that there's outsized opportunities here, based off of lots of talented people, lots of Fortune 500 companies, lots of domain experts, and, relatively speaking, limited capital. We look at software, or what we consider connected software, which is software that's connected to a proprietary data pool or proprietary piece of hardware, that can go and build a solution that will disrupt these big legacy industries.”

“It is a pleasure to witness QualSights' unprecedented approach and growth in the field of consumer insights. QualSights' team has created a suite of technologies that address a major gap in consumer behavior understanding. These advances will allow brands to get access to data they've never had before and truly understand how everyday people use products post-purchase. It is a brilliant, globally scalable and defensible innovation.”

“I spent the bulk of my venture career on the west coast in Silicon Valley, and my partner Dan spent the bulk of his investment career out in New York. Now we've come together to build 4490 off our learnings from the last 20 years of seeing what works on the coasts and we're trying to apply it to the underserved market of the middle part of America.”