Active Partners

Active Partners is a consumer-focused investment firm that has been investing exclusively in the consumer sector since 2004. The firm backs visionary founders building mission-driven, community-led brands that redefine entire categories and inspire and delight consumers. As stated on their website: "We invest in the iconic brands of tomorrow, backing outstanding businesses with exceptional levels of customer engagement that are poised for rapid growth. We seek to back category-defining brands, and challenger brands in large markets ripe for disruption." The firm operates two investment strategies: a Growth Fund deploying average cheque sizes of £5–15m into consumer businesses poised for rapid growth (pre-breakeven but fast-growing with strong product-market fit), and an Early-stage Fund investing £200k–£1m into mission-driven brands, consumer technologies, and the platforms powering their success. Active Partners brings deep operational experience, an extensive consumer network, and a founder-friendly ethos, supporting portfolio companies through all stages of growth and international expansion.