Investor profile
Redrice Ventures
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Redrice Ventures backs founders creating premium consumer brands, platforms, and related B2B tech solutions — "often rebels, sometimes misfits, always those who see the world differently." The firm believes great consumer brands define popular culture rather than reflect it: they foster fanbases, not just customer bases, and are movements built on community and meaningful purpose. Redrice targets UK-based seed and Series A companies with global ambitions, generating up to £10m in revenue with a credible path to £100m+, investing at the intersection of creativity and commerce — particularly in sport, health and wellness, fashion, and lifestyle — and providing hands-on operational support from a team of former brand founders and operators.
Notable quotes
“We are a team of former operators and founders investing at seed stage into premium consumer brands and related tech. Our brands encompass a range of business models, from products and services to platforms and marketplaces, as well as new models.”
“At Redrice, our support extends beyond capital: we bring hands-on guidance from real operational experience, along with meaningful connections through our network. In short: we've been in the founder's shoes, and we know the terrain.”
“Our focus is to achieve strong returns for LPs and commercial success for founders. We are also driven by a broader purpose – impact. We believe this approach can make us the go-to European venture capital business for ambitious founders of culture-defining brands and tech solutions.”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Epetome | Seed | $4m | 2026-02-18 |
| Skin Rocks | Seed | $5m | 2025-05-02 |
| Puresport | Series A | $10m | 2025-04-23 |
| Untamed | Series B | $9m | 2025-04-08 |
| Castore | Seed | — | — |
| Ocean Bottle | Seed | — | — |
| By Rotation | Seed | $3m | — |
| HYLO Athletics | Seed | $3m | — |
| Spacegoods | Seed | — | — |
| GoJoe | Seed | $2m | — |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Active Partners | 3 |
| Five Seasons Ventures | 3 |
| JamJar Investments | 2 |
| Coefficient Capital | 1 |
| Pembroke VCT | 1 |
| Venrex | 1 |
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