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DMG Ventures is a venture capital fund specialising in taking consumer startups to the mass market. With the backing of the UK's largest news media group (DMGT), they help consumer startups reach and interact with 155M+ global, monthly consumers. They invest from Seed stage onwards, offering capital, discounted media credits, and marketing expertise from dmg media to help build winning consumer brands. The firm focuses on investing in late seed and Series A rounds of companies with disruptive consumer propositions which need to scale and can leverage the DMGT Group's assets to do so. They believe three trends will drive a radical shift in consumer behaviour: the rise of generative AI, the drive towards environmental sustainability, and consumers' escalating pursuit of memorable experiences.
Notable quotes
“We're delighted to launch two new funds to support the most exciting entrepreneurs in Europe and the US. Thanks to our unique investment strategy, we are ideally placed to seize opportunities from what we believe will be a transformational shift in the consumer sector.”
“We're really looking forward to working with TRIP and Blue Stripes, which are two of the best emerging food and beverage brands globally. TRIP is among the most outstanding startups we have seen, while Blue Stripes' team is second to none. We will put the full weight of DMGT's media brands – and their vast global audience – behind TRIP and Blue Stripes. We're rethinking consumer venture capital and look forward to harnessing our playbook to support many more leading brands in the future.”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Equi London | Seed | — | 2026-02 |
| NUL | Seed | $1m | 2026-02-16 |
| Final Boss Sour | Seed | $4m | 2025-05-20 |
| Poolhouse | Seed | — | 2025-04 |
| Lucky Energy | Series A Extension | $14m | 2025-03 |
| Edailabs | Seed | $6m | 2025-12 |
| TRIP | Series A | $40m | 2024-10 |
| Blue Stripes | Series B | — | 2024-10 |
| SURI | Series A | $8m | 2024-03 |
| Cazoo | Seed | $38m | 2018-12 |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Seedcamp | 2 |
| Educapital | 2 |
| Breega | 2 |
| Sharp Alpha | 2 |
| B&Y Venture Partners | 2 |
| GFR Fund | 1 |
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