Investor profile
Greycroft
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Greycroft partners with courageous founders to upend the status quo, seeking out innovative companies transforming how we engage with and harness the power of software. With a focus on foundational models, AI infrastructure, and intelligent enterprise and consumer applications, the firm believes AI will dominate the software category over the next decade. Greycroft also invests in next-generation sustainability solutions with the potential to reduce long-term environmental impact, and backs consumer brands seeking to reimagine everyday life — with a focus on beauty, personal care, food, beverage, and pet products. The firm operates as a full life-cycle investor, deploying capital from seed through growth stages across the United States and select international markets.
Notable quotes
“Venture at the moment is a tale of two cities. The capital is flowing into the highest growth, best-quality companies that I've seen, and we're still meeting with businesses that are going zero to $100 million of revenue in a couple of years. And those businesses can command steep valuations and a lot of mindshare and a lot of funding.”
“I think that it has been healthy for our industry and for our companies to be able to innovate from an operational perspective. We're seeing really good company building, and when you couple that with AI — I think this is literally the most exciting time that I've seen in my career.”
“We are focused on backing the platforms that will define the AI era — not just point solutions, but the foundational infrastructure and intelligent applications that entire industries will be built upon.”
Team
Carley Phillips
Partner
Dana Settle
Co-Founder & Managing Partner
Ian Sigalow
Co-Founder & Managing Partner
John Elton
Partner
Katherine Power
Partner
Marcie Vu
Partner
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Bumble | IPO | — | 2021-02-11 |
| Venmo | Acquisition (PayPal) | $800m | 2013-09-01 |
| Scopely | Series D | $200m | 2019-10-01 |
| Whatnot | Series E | $265m | 2025-01-08 |
| Applied Intuition | Series F | $600m | 2025-06-17 |
| Stability AI | Growth | $80m | 2024-06-01 |
| Contextual AI | Series A | — | 2024-08-01 |
| Acorns | Series E | $105m | 2019-01-01 |
| Flutterwave | Series B | $35m | 2019-01-01 |
| Anduril | Growth | — | 2025-01-01 |
Frequent co-investors
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