Investor profile
Miroma Ventures
See how your deck fits this investor's thesis, stage, and ticket size.
Analyse your fitInvestment thesis
Miroma Ventures is the investment arm of The Miroma Group, focusing on venture and growth stage consumer brands and media platforms. It partners with exceptional entrepreneurs and delivers marketing solutions to accelerate growth and drive long-term value. The firm invests predominantly in food and beverage, beauty and personal care, specialty retail, ecommerce, social and digital, marketing technology, and content production verticals. What differentiates Miroma Ventures is its ability to bring industry-leading marketing expertise — spanning media, PR, content, digital acquisition, and influencer marketing — directly to investee companies. Investments are structured flexibly: cash for equity, media/marketing services in exchange for equity, or media financing through product exchange. As Marc Boyan has stated, 'capital is a commodity at the venture stage — what founders really need are strategic partners that bring more than traditional capital to the table.'
Notable quotes
“If you want real customer engagement, you need less reliance on performance marketing and more focus on building a brand through quality content, sponsorships, and experiences. We want to back the most successful entrepreneurs who are building companies to serve a purpose greater than themselves—who actually want to help people.”
“Health, wellness, sport, high-ticket items like cars — those are the obvious ones that will need that brand piece more so than others. Because if it's a high-ticket item, you need to believe it. You need to buy into it, that it's not just a Facebook ad.”
“Capital is a commodity at the venture stage. What founders really need are strategic partners that bring more than traditional capital to the table. With our investment of capital and marketing services in exchange for equity, we align with exceptional leaders and disruptive companies, bringing our marketing growth solutions and intellectual curiosity to manifest real change.”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Limitless Travel | Series A | $8m | 2025-04-01 |
| Suri | Seed | — | — |
| Hyperice | Growth | — | — |
| Simba Sleep | Growth | — | — |
| ClassPass | Growth | — | — |
| MikMak | Series A | — | — |
| Minute Media | Growth | — | — |
| Who What Wear | Growth | — | — |
| Contented | Seed | — | — |
| SBTV | Seed | — | — |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Beringea | 1 |
| Active Partners | 1 |
| Adjuvo | 1 |
| Create Impact Ventures | 1 |
Fit check
Is Miroma Ventures a match for your startup?
Upload your deck and get an instant AI-powered fit analysis — see exactly how your startup aligns with this investor's thesis, stage focus, and ticket size.
Analyse your fit