Investor profile
Mustard Seed Maze
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MSM is a pan-European impact VC firm that invests in bold entrepreneurs creating sustainable businesses to solve the greatest social and environmental challenges of our time. The fund targets fast-growing European ventures with global lock-step potential, where impact and financial returns are mutually reinforcing. MSM only invests in business models where the driver of revenue is the same as the driver of impact — a model they call 'lockstep' — believing that impact is the greatest economic opportunity of our time, as the 17 UN SDGs represent a $10T+ global opportunity and the great businesses of the future are those that profit from solving social and environmental challenges.
Notable quotes
“We believe that impact is the greatest economic opportunity of our time. The 17 UN SDGs can be estimated to cost the global economy in excess of $10T. Global problems are also global opportunities for change. At MSM, we only invest in business models where the driver of revenue is the same as the driver of impact. We call this 'lockstep'.”
“MSM is a €45m impact fund investing across Europe. It invests in pre-seed and seed, with first tickets from €100k to €1m. MSM looks for business models in which the driver of revenue is the driver of positive social and environmental outcomes.”
“We anticipate that the great businesses of the future are those that profit from solving social and environmental challenges. Millennials are increasingly conscious of how they spend their money and their time: they prefer purpose-driven companies to work for, they are willing to pay more for sustainable products and services and they are conscious about their investment decisions.”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| Pollen | Seed | $4m | 2026-05 |
| Biorce | Series A | — | 2026-02 |
| GoParity | Seed | $3m | 2025-05 |
| Win-Win | Series A | $4m | 2025-08 |
| StudentFinance | Seed | $1m | 2019-12 |
| Winnow | Seed | — | — |
| Orbital Materials | Seed | — | — |
| Loctax | Seed | $13m | — |
| tl;dv | Seed | $5m | — |
| Omocom | Seed | $4m | — |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Seedcamp | 3 |
| FoodLabs | 3 |
| Bynd VC | 2 |
| Market One Capital | 2 |
| Inventure | 2 |
| 3xP Global | 2 |
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