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Sure Ventures PLC

GBIEUSEUAI/MLCybersecurityDeep TechFintechEnterpriseOther

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Investment thesis

Sure Ventures PLC is a London Stock Exchange-listed (LSE: SURE) venture capital fund that provides investors with diversified exposure to early-stage software companies in the rapidly growing technology areas of Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), Internet of Things (IoT), and Cybersecurity. The fund invests at the seed stage of software companies, helping them grow toward their Series A, at which point it intends to follow on its investment. It operates primarily through its holding in Sure Valley Ventures (SVV), whose sovereign-backed investors include the British Business Bank and Enterprise Ireland. The portfolio is predominantly exposed to companies with principal operations in the UK, Ireland, or elsewhere in the EEA, though it is not geographically constrained. The fund ordinarily acquires a significant equity interest of between 20% and 50% in investee companies, and no single investment may exceed 15% of net asset value.

Notable quotes

"We are on the verge of a generational shift in hardware development, which will see VR, AR and the Internet of Things (IoT) move to centre of the tech stage."

Barry Downes · Proactive Investors interview · 2018-02-22

"As entrepreneurs and founders ourselves, we understand the challenges that start-ups face for funding, particularly in the current economic climate."

Barry Downes · Enterprise Ireland press release – SVV Fund 3 launch · 2023-02-28

"We are very pleased with the cash exit the AIFM team achieved with Getvisibility, this has enabled us to clear all debt and interest, gives us a sound footing for the future."

Barry Downes · Sure Ventures PLC Q1 2025 NAV & Portfolio Update (LSE RNS) · 2025-03-10

Recent investments

CompanyRoundSizeDate
CameraMaticsSeed$1m2017-11-01
ENGAGE XR Holdings (formerly VR Education Holdings)Seed$1m2017-03-01
Smarttech247Seed2018-01-01
Getvisibility (Visibility Blockchain Ltd)Seed2019-01-01
VividQSeed$650k2019-04-26
Nova LeahSeed$850k2019-01-01
Admix / LandvaultSeed$2m2018-01-01
Immotion Group (Let's Explore Group)Seed2018-04-24
CameraMatics (Series A follow-on)Series A$4m2021-01-11
CameraMatics (Growth round)Series B$49m2026-06-01

Frequent co-investors

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