Investor profile
Sure Ventures PLC
VC
See how your deck fits this investor's thesis, stage, and ticket size.
Analyse your fitInvestment thesis
Sure Ventures PLC is a London Stock Exchange-listed (LSE: SURE) venture capital fund that provides investors with diversified exposure to early-stage software companies in the rapidly growing technology areas of Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), Internet of Things (IoT), and Cybersecurity. The fund invests at the seed stage of software companies, helping them grow toward their Series A, at which point it intends to follow on its investment. It operates primarily through its holding in Sure Valley Ventures (SVV), whose sovereign-backed investors include the British Business Bank and Enterprise Ireland. The portfolio is predominantly exposed to companies with principal operations in the UK, Ireland, or elsewhere in the EEA, though it is not geographically constrained. The fund ordinarily acquires a significant equity interest of between 20% and 50% in investee companies, and no single investment may exceed 15% of net asset value.
Notable quotes
“"We are on the verge of a generational shift in hardware development, which will see VR, AR and the Internet of Things (IoT) move to centre of the tech stage."”
“"As entrepreneurs and founders ourselves, we understand the challenges that start-ups face for funding, particularly in the current economic climate."”
“"We are very pleased with the cash exit the AIFM team achieved with Getvisibility, this has enabled us to clear all debt and interest, gives us a sound footing for the future."”
Team
Barry Downes
Chief Investment Officer (CIO), Sure Ventures PLC; Managing Partner, Sure Valley Ventures
Perry Wilson
Chairman, Non-Executive Director
Gareth Burchell
Non-Executive Director; Head of Stockbroking, Shard Capital
St. John Agnew
Independent Non-Executive Director
Cian Hughes
Venture Partner, Sure Valley Ventures
John Frizelle
CTO & Venture Partner, Sure Valley Ventures
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| CameraMatics | Seed | $1m | 2017-11-01 |
| ENGAGE XR Holdings (formerly VR Education Holdings) | Seed | $1m | 2017-03-01 |
| Smarttech247 | Seed | — | 2018-01-01 |
| Getvisibility (Visibility Blockchain Ltd) | Seed | — | 2019-01-01 |
| VividQ | Seed | $650k | 2019-04-26 |
| Nova Leah | Seed | $850k | 2019-01-01 |
| Admix / Landvault | Seed | $2m | 2018-01-01 |
| Immotion Group (Let's Explore Group) | Seed | — | 2018-04-24 |
| CameraMatics (Series A follow-on) | Series A | $4m | 2021-01-11 |
| CameraMatics (Growth round) | Series B | $49m | 2026-06-01 |
Frequent co-investors
Fit check
Is Sure Ventures PLC a match for your startup?
Upload your deck and get an instant AI-powered fit analysis — see exactly how your startup aligns with this investor's thesis, stage focus, and ticket size.
Analyse your fit