Investor profile
YYX Capital
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YYX Capital is a London-based private investment firm that founds, funds, and acquires early-stage consumer-facing businesses. The firm focuses on next-generation Consumer Internet, eCommerce, B2B, and SaaS startups, targeting companies with unique business models in fragmented markets and sound management teams operating in progressive markets. YYX takes a hands-on approach, aiding portfolio companies across financials, legal, HR, marketing, and logistics, and draws on deep domain expertise, operating experience, and extensive networks to support entrepreneurs from seed to success. Beyond pure venture investing, YYX also pursues special-situations and turnaround opportunities — acquiring businesses that require restructuring to unlock value. The firm co-invests alongside family offices and ultra-high-net-worth individuals, acting as expert guides rather than a traditional fund, and only makes money on the successful realisation of investments, fully aligning its interests with those of its clients.
Notable quotes
“Consumer internet and e-commerce is booming, and investors can draw on the unrivalled track record of our partners to help them find the right winners to back. We not only offer investment expertise, but know about the value of branding, marketing and how to scale businesses. We are the expert guides who can find the Eldorados in the technology jungle.”
“We see ourselves as partners to our investing clients – only making money when they do. This aligns our interests 100 per cent with those of our clients.”
“We believe that we can achieve greater returns than the conventional venture capital firms as we do not have the pressure to invest a set amount in a set time frame and so chase deals.”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| NearSt | Seed | $3m | 2021-01-04 |
| Itch | Series A | $6m | 2020-11-17 |
| Monese | Series B | $8m | 2018-09-06 |
| SuperAwesome | Series A | — | 2015-07-01 |
| Contis | Seed | — | — |
| Simba Sleep | Seed | — | — |
| Mahabis | Acquisition | — | — |
| Waldo | Series A | $5m | 2018-07-01 |
Frequent co-investors
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